If you’re running a website, it’s important to make sure that you’re doing everything possible to optimise it for Google search. In this article, we’ll discuss some essential on-page SEO techniques that you should know about.
These techniques will help you drive more traffic to your website and improve your rankings in Google search results. Make sure to discuss all these with your prospective SEO agencies. So, let’s get started!
1. Use keyword-rich titles
Having keyword-rich titles means that your titles should include the keywords that you’re trying to rank for. For example, if you’re running a website about SEO, you should include the keyword ‘SEO’ in your title tags.
2. Use keyword-rich meta descriptions
In addition to using keyword-rich titles, you should also use keyword-rich meta descriptions. Meta descriptions are the short descriptions that appear under your title in search results. Including keywords in your meta descriptions will help you improve your click-through rate from search results.
3. Use keyword-rich headings
Another important on-page SEO technique is to use keyword-rich headings. This means that your headings should include the keywords that you’re trying to rank for. If you’re running a website about SEO, you should include the keyword ‘SEO’ in your H1 tags.
4. Optimise your images
In addition to using keyword-rich titles, meta descriptions and headings, you should also optimize your images. This means that you should include keywords in your image file names and alt tags. Optimizing your images will help you rank higher in Google Image search results.
5. Use keyword-rich anchor text
If you’re linking to other websites, you should use keyword-rich anchor text. This means that the text that you use for your links should include the keywords that you’re trying to rank for. So, if you’re running a site about SEO, you should use the keyword ‘SEO’ in your anchor text when linking to other websites.
6. Use external links
In addition to using internal links, you should also use external links. External links are links to other websites. Including external links will help improve the authority of your website.
7. Use social media buttons
If you’re not using social media buttons on your website, you’re missing out on a great opportunity to improve your SEO. Social media buttons allow visitors to share your content on social media sites. This can help you drive more traffic to your website and improve your SEO.
8. Use Google Analytics
Google Analytics is an essential tool for any website owner who wants to improve their SEO. Google Analytics can help you track your progress and make necessary changes to your website to improve your SEO.
9. Use a sitemap
A sitemap is a list of all the pages that are included in your website. It’s an important tool for SEO because it helps search engines index your website. Make sure to submit your sitemap to Google Search Console.
10. Use Schema markup
Schema markup is code that you can add to your website to help search engines understand your content better. Using Schema markup can help improve your click-through rate from search results.
11. Use a responsive design
A responsive design is a website design that is optimised for mobile devices. It’s important to use a responsive design because more and more people are using mobile devices to access the internet. A responsive design will make your website look good on all devices, including mobile phones and tablets.
12. Use AMP pages
AMP stands for Accelerated Mobile Pages, which are designed to load quickly on any mobile device. They’re a great way to improve your SEO because they can help you rank higher in Google’s mobile search results.
Conclusion
On-page SEO is essential for any website owner who wants to rank higher in search engine results. There are a number of on-page SEO techniques that you can use to improve your ranking, including using keyword-rich titles, meta descriptions and headings, optimising your images, using social media buttons and more.
If you’re not using on-page SEO techniques like the best SEO agencies do, you’re missing out on a great opportunity to improve your ranking and drive more traffic to your website. Start using on-page SEO today and you’ll see a big difference in your search engine results!
